Marianne’s

Marianne’s is a family-owned brand of avocado oils and beef tallow built on five generations of food-making expertise. Its products bring a legacy of care and craft to everyday cooking.

Roxboro designed a brand identity and packaging system around the idea “Feed Joy.” A rounded, expressive wordmark pairs with textured ingredient illustrations and vivid colors to give the range a warm, spirited presence. Consistent layouts connect the oils and tallows, while distinct palettes and clear typography distinguish each variety.

Marianne’s avocado oils and beef tallow on a kitchen counter

Marianne’s beef tallow packaging against yellow tile

Marianne’s beef tallow in a colorful cooking scene

Marianne’s avocado oil range and avocados

Marianne’s regenerative organic avocado oil beside a sandwich